SEO myths debunked: Part one

As a business owner, we imagine how overwhelming navigating the digital landscape can be. It doesn’t help when the word ‘algorithm’ is thrown around more often than the phrase ‘Monday morning coffee.’ There’s a lot to know about the field...

Breaking down acronyms: SEM and PPC

Have you noticed all of the acronyms floating around the digital marketing space? You’re probably wondering what they all means. Here’s here to explain two of the basics: SEM and PPC. SEM, or Search Engine Marketing, is marketing to people via search...