Have you noticed all of the acronyms floating around the digital marketing space? You’re probably wondering what they all means. Here’s here to explain two of the basics: SEM and PPC.
SEM, or Search Engine Marketing, is marketing to people via search engines when they look for products or information. As a marketer, your goal with SEM is for internet users to see your paid advertisement and for that advertisement to be positioned in a spot, with important keywords in its description, to entice the user to click and visit your website.
Let’s perform a task together. Search for ‘roof repair’ on Google. The results that appear at the top of the page will be marked as an ad. You might even see ads in the map that generates. This is search engine marketing in its simplest terms.
Turning to another acronym, PPC is a way is which you pay for your online advertising campaigns.
PPC stands for pay-per-click (otherwise known as CPC, or cost-per-click) and means that you’ll be charged for every time your advertisement is clicked by a user. Although getting more clicks means more money out of pocket for your ad, it also means people are finding you interesting enough for their purposes and clicking to your website to learn more.
When you create a Google advertisement, you name your bid by determining the maximum amount you’re willing to pay when someone clicks on your ad. Being displayed on Google as an ad is technically free, and you only have to pay when action is taken on your advertisement. Keep in mind that ads similar to yours are competing for the same ad space as you are. Because of this, Google ranks ads to determine which ad deserves the coveted top spot in search results. One of the ranking factors is your bid. There may not be a need to go outrageously high on your bid, but don’t sell yourself short either.
When you set up an ad, determine how much you want to spend when users click on your advertisement, and also decide what your overall budget is. To Google, your budget is the amount you want to spend on your online advertising campaign per day. There could be a learning curve involved with this, but remember that you can always adjust your budget and bid amounts to see what’ll work best for your business.
At BriteBuzz, we are happy to manage your PPC efforts for you. Our team is highly skilled at optimizing Google campaigns and we know how to give you a return on investment you’ll be happy with!