As one of the most popular content management systems in the world, WordPress is probably a platform you’re familiar with. You might even have a website created with WordPress for your business. But just creating a website isn’t enough to ensure you’re meeting...
Social media may seem “easy enough,” but it takes a lot more work than most realize. If you’ve ever tried to grow your social media audience, you‘re likely well aware of the struggle that is curating and posting compelling content. It can be a bit like screaming into...
Just when you think you’re getting the hang of SEO, you learn that you’ve read something incorrectly, or had a different idea of what constitutes good SEO practice. Employing an effective SEO strategy can be a little like taking a blindfolded wack at a pinata. You...
As a business owner, we imagine how overwhelming navigating the digital landscape can be. It doesn’t help when the word ‘algorithm’ is thrown around more often than the phrase ‘Monday morning coffee.’ There’s a lot to know about the field of SEO (Search Engine...
Have you noticed all of the acronyms floating around the digital marketing space? You’re probably wondering what they all means. Here’s here to explain two of the basics: SEM and PPC. SEM, or Search Engine Marketing, is marketing to people via search engines when they...
If we talk about a header on a website, the image at the top of your screen on your company’s page might flash in your mind. Or, you might wonder if it’s the navigation bar that sits on every page of your website. While both of those kinds of headers can be important,...
